Web2 companies leading their industry into web3.

It isn’t news that the web3 light has shone into the web2 sector, attracting several industry leaders to a race for the “pioneer status” in blockchain adoption within their industry. Statistically, over 50% of Fortune 500 companies have, and are also investing in web3 technology as the future of the internet.

This increased influx and attention is mostly because they now realized how much potential there is for growth using blockchain technology. They now see how much blockchain technology can do in terms of IP management, consumer relationship, community development, and product development, so they want to make it happen.

From partnerships with blockchain networks, to NFT marketplaces and parachains networks, here is a list of web2 companies that have gone web3, and what their projects look like.

Web2 companies building partnerships in web3.

1. Nike.

You probably already knew this.

Nike is a leading footwear and fashion brand that is testing the waters of blockchain technology through NFTs, metaverse and community IP ownership. In 2021, Nike took possession of creative studio RTFKT, launched CryptoKicks IRL collection, and is now gearing towards immersive experience for its digital community.

Nike now owns its own NFT platform, Dot Swoosh, a platform for their NFT owners to access a “metaverse” shopping experience.

Nike has also partnered with several other web2 companies to work on web3 products including Meta, EA sports, Roblox, L’Oréal, etc.

2. Warner Music Group.

Billion dollar music company, Warner Music, is leading the adoption of blockchain technology in the music industry. WMG’s partnerships with OpenSea NFT marketplace and Polygon network is in line with the company’s vision to revolutionize music ownership, while engaging an exciting fanbase, all on the blockchain.

This way, they can create a community that will be even more involved, and also earn from participating in things they love, i.e music.

3. Sony.

Sony has already began an incubator program with Japan’s most popular network, Astar Network, to drive growth for web3 startups. The partnership program is set to see Sony seek out bright ideas for investment opportunities, as well as solutions to present limitations in the network and communication industry.

Sony has also partnered with Startale Labs, investing $3.5M into the web3 company, as they seek to continue to push their involvement with web3 technology.

4. Mercedes Benz.

Giant automobile company, Mercedes Benz, is leveraging heavily on NFT technology to drive its community growth and involvement in the web3 space. Recently, the manufacturing company partnered with Fingerprint DAO to launch a 1,000 NFT collection, with the aim of connecting with their online community. More collections are also expected from them within the year.

The company has also partnered with Polygon Network to build Acentrik, a decentralized data sharing network, hoping to attract enterprises towards monetizing data sharing/management.

5. Samsung.

Mobile telecoms company, Samsung, is also at the forefront of establishing web3 connections to foster growth and development of the ecosystem. Its partnership with Ledger, streaming platform Savage, Crypto.com, Hyundai, etc, are all partnerships the company has invested into, hoping to pave the way for web3 technology to increase user experience for their smartphone users.

There are several other companies in various sectors like clothing, food and beverages, media, and even sports that are all getting their legs into web3 waters. Some examples are;

• Louis Vuitton and their NFT collection,
• Starbucks use of NFTs in their odyssey reward program,
• Times and their NFT collection,
• Manchester City’s partnership with OKX; Binance and Cristiano Ronaldo; etc.

Conclusion.

Clearly, the picture is getting clearer and the future brighter. What most of these billion dollar corporations see is the opportunities waiting for them to take advantage of. As a system that is still growing, strategic partnerships and positioning is quintessential for potentials to be achieved. And as companies continue to leverage on and build in web3, several usecases of blockchain technology will be utilized, driving adoption even further.

The Future Is Web3!